Shark Tank is a actuality TV present constructed round entrepreneurs in search of investments of their corporations. A few of these corporations go on to attain success. The worst Shark Tank merchandise went completely nowhere and produced nothing however losses for his or her traders.
Let’s check out a few of the lemons that Shark Tank has produced: the worst Shark Tank merchandise.
Shark Tank: How It Works
Shark Tank is predicated on a easy premise. Entrepreneurs carry their enterprise concepts into the Shark Tank and ask for cash in return for half possession of their corporations. A panel of traders – the “sharks” – listens to the pitches, analyzes their potential, and decides whether or not to speculate.
Like all TV exhibits, Shark Tank was primarily developed for leisure: viewers get a vicarious thrill out of watching entrepreneurs lay their concepts on the road and seeing some shot down and others strolling away with tons of of 1000’s in new capital.
Whereas Shark Tank is all about leisure, it has been a means for some entrepreneurs to achieve each cash and publicity, launching their corporations to success. It has additionally launched some spectacular flops. We’ll take a look at a few of the worst Shark Tank merchandise right here.
🦈 Study extra: Discover our roundup of one of the best Shark Tank merchandise that made it massive, from revolutionary devices to groundbreaking companies.
The 12 Worst Shark Tank Merchandise
Changing into an entrepreneur isn’t as straightforward as it would first seem. It’s not sufficient to have a cool concept and convey it straight to market. That you must totally develop your marketing strategy, analysis the market, determine your audience, assess the competitors, develop an growth technique, check the viability of your product, and extra.
These entrepreneurs have failed on a minimum of one among these accounts.
1. The Breathometer (2013)
At first look, the Breathometer, developed by Charles Michael Yim, appeared like an ingenious concept. Offered in season 5 of the present (2013), the transportable breathalyzer might pair up with a smartphone to learn the person’s blood alcohol ranges.
All 5 of the sharks determined to put money into it, with Mark Cuban, Lori Greiner, Robert Herjavec, Kevin O’Leary, and Daymond John elevating 1 million in change for simply 30% of the enterprise’s fairness.
Issues arose after the funding, although. The enterprise couldn’t meet the heightened demand for the product. The product additionally failed to satisfy person expectations, delivering inaccurate outcomes and inflicting the Federal Commerce Fee (FDC) to step in.
It wasn’t lengthy earlier than the Breathometer needed to be taken off the market. The thought went down the drain, together with the cash invested by the sharks.
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2. CATEapp (2012)
In season 4 of the present (2012), the Shark Tank traders heard a presentation from Neal Desai, inventor of CATEapp. Generally known as the “cheater’s app”, CATEapp supplied the power to cover messages from choose contacts, enabling them to solely be seen by the cellphone’s main person.
Two of the sharks, Kevin O’Leary and Daymond John, have been intrigued sufficient to boost $70,000 in change for 35% fairness.
The app bought 1000’s of downloads after its Shark Tank look, but it surely shortly turned clear that the app was laden with bugs and leaked delicate info. Its options is also circumvented quite simply. Furthermore, it couldn’t compete with comparable, extra dependable apps that got here to market.
CATEapp is now not accessible for downloads, and the cash invested in it’s gone, making it one of many worst Shark Tank merchandise.
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3. Candy Ballz (2013)
Though the traders in Shark Tank have, on a number of events, highlighted how dangerous investing in meals companies might be, Mark Cuban and Barbara Corcoran jumped on the alternative to put money into Candy Ballz.
In season 5 James McDonald and Cole Egger introduced their concept: promoting scrumptious little cake balls. The founders acquired $250,000 in change for 25% of their fairness, and all was good for some time.
Sadly, although, James and Cole had a falling out and even filed for restraining orders in opposition to each other.
Candy Ballz, now run by James, continues to be in enterprise at this time, although it’s not practically as profitable because it might’ve been had he and his enterprise companion stayed on the identical web page. Candy Ballz might not have been one of many worst Shark Tank merchandise, but it surely was actually one of many worst partnerships!
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4. Squirrel Boss (2013)
Michael Desanti introduced Squirrel Boss in season 4 (2013) of Shark Tank. At its core, it was a easy hen feeder, but it surely had a characteristic that will ship an electrical shock to pests like squirrels to discourage them from stealing the hen meals. Supposedly, the shock wouldn’t hurt the squirrels.
The primary downside was that the product couldn’t differentiate between pests and birds and would shock any animal that got here into contact with it, a big design flaw that would hardly be neglected.
Squirrel Boss was additionally costly and unpatented, so not one of the sharks have been keen to put money into it.
Whereas it was accessible on Amazon for some time, Squirrel Boss by no means took off attributable to its main design flaws and hefty worth.
5. Authentic Man Candle (2011)
The Authentic Man Candle was the brainchild of Johnson Bailey, who believed that conventional scented candles have been too female.
Presenting his concept in season 2 of the present, Johnson tried to distinguish his product by introducing extra “masculine” scents that will supposedly attraction to the male audience.
Unsurprisingly, not one of the “sharks” have been concerned about investing within the Authentic Man Candle. Which will have been as a result of collection of scents supplied, which included “popcorn,” “golf course,” and “flatulence,” or as a result of lack of a complete marketing strategy.
6. ToyGaroo (2011)
ToyGaroo is without doubt one of the better-known failures from Shark Tank. Initially introduced in season 2 (2011), ToyGaroo was based by Nikki Pope, Younger Chu, Hutch Postik, Phil Smy, and Rony Mirzaians.
The premise behind it was easy. ToyGaroo rented out kids’s toys in a subscription-based service. Dad and mom might join the service, lease high-quality toys for a month, return them, and get a brand new batch, avoiding the issue of spending on toys solely to have the youngsters lose curiosity.
Mark Cuban and Kevin O’Leary noticed the attraction, committing $250,000 to the enterprise.
Nevertheless, ToyGaroo wasn’t prepared for the heightened demand following the episode’s airing. Sourcing high-quality toys and delivery them proved to be dearer than anticipated, main the enterprise to go bankrupt in months.
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7. Trunkster (2015)
Trunkster was a promising new firm that was presupposed to disrupt the journey business. Based by Gaston Blanchet and Jesse Potash, it introduced a brand new degree of expertise to a really previous product: baggage. The product was a sensible suitcase with helpful options like a GPS monitoring system, USB ports, a digital scale within the deal with, and extra.
Offered on Shark Tank in season 7, Trunkster caught the eye of Mark Cuban and Lori Greiner, who invested $1.4 million in change for 15% of the corporate.
The deal, nevertheless, fell by way of. Trunkster’s obvious $28 million valuation solely got here from presales on Kickstarter and Indiegogo and aggressive income projections. Many of the prospects who signed up for preorders by no means acquired their high-tech baggage and people who did acquired poor-quality merchandise that didn’t meet the expectations arrange by Trunkster’s advertising and marketing marketing campaign.
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8. Wired Waffles (2012)
Wired Waffles was a flop from the get-go. First introduced in season 4 of Shark Tank, the enterprise was based by Roger Sullivan.
Wired Waffles are caffeine-infused waffles that will supposedly assist busy folks save time within the morning since they wouldn’t need to make each espresso and breakfast.
Not one of the sharks have been concerned about investing on this. In spite of everything, caffeine as a easy ingredient couldn’t be patented. The product didn’t have a pleasing style, and worst of all, it might be ingested by kids accidentally.
Wired Waffles is an ideal instance of what occurs when entrepreneurs don’t assume their concepts by way of, fail to check the viability of their merchandise and don’t conduct correct market analysis.
9. Vestpakz (2014)
Vestpakz appeared like a promising product when it was introduced throughout season 6 of the present (2014). Michael Woolley and Arthur Grayer created it as an revolutionary new kids’s backpack that would cut back the wearer’s again and shoulder ache.
Formed to appear like a vest and boasting loads of cupboard space, it appeared like the proper product. Sadly, although, no shark needed to put money into it.
Regardless of Vestpakz being accessible in Walmart shops, the gross sales have been abysmal. The ratio between its manufacturing prices and promoting worth was too low, and there was minimal client demand. In the end, Vestpakz went out of enterprise.
10. Cougar Power (2012)
Cougar Power was a product developed by Ryan Custar and introduced to Shark Tank traders throughout season 3 (2012). As its identify suggests, it was an vitality drink designed for “cougars”, aka middle-aged single ladies.
Supposedly, the drink wouldn’t solely carry the buyer’s vitality ranges up, however it might additionally positively have an effect on the hair and nails. Furthermore, it boasted “anti-aging” components, although none of those claims have been scientifically supportable.
Cougar Power acquired no investments in Shark Tank. Not one of the traders believed there was a marketplace for such a product, nor did they consider it might stand as much as opponents. With low gross sales and loads of detrimental feedback on Amazon and social media, it was obvious that the traders have been proper.
11. Wake N Bacon (2011)
Wake N Bacon was first introduced by Matty Sallin in season 2 of Shark Tank. It was an alarm clock/oven that will begin cooking bacon 10 minutes earlier than wake-up time, thus waking the person as much as the candy odor of bacon.
The idea gained reputation on-line earlier than Matty got here on the present, with loads of folks asking to purchase it.
Nevertheless, the sharks noticed it as a gag reward that will have few reputable customers. Furthermore, it shortly turned obvious that Matty hadn’t thought the entire idea by way of. There have been no security guards that will decrease fireplace dangers, as an illustration.
Matty hadn’t provide you with a promoting worth. He hadn’t developed a plan that will assist him promote extra items after making a prototype and had no gross sales projections.
All he had was an concept for a product and no plans to assist him market and promote it. Regardless of many on-line customers expressing a want for Wake N Bacon, the enterprise fell by way of as a result of there actually wasn’t a enterprise there within the first place, simply an concept.
12. Foot Fairy (2013)
Foot Fairy was introduced throughout season 5 of Shark Tank. Inventors Sylvie Shapiro and Nicole Brooks developed an app to assist mother and father measure their kids’s ft and purchase suitably sized footwear for them, thus minimizing the dangers of frequent foot points.
Foot Fairy can be free to make use of, and the corporate would earn commissions from widespread shops like Zappos.
Nevertheless, regardless of the app having 1000’s of downloads previous to Sylvie and Nicole’s look on Shark Tank, the 2 had earned no commissions.
Whereas the idea, at its core, appeared fascinating sufficient, there have been a few points that deterred the sharks from investing in it. The app was straightforward sufficient to repeat, which might deter any main retailers from providing commissions for it. Furthermore, it might have been a way more viable marketing strategy for Sylvie and Nicole to develop their very own model of footwear and use Foot Fairy to extend their gross sales.
Though one of many sharks did supply a deal, it by no means got here to fruition, and Foot Fairy is now not accessible.
Conclusion
Whereas there are a few outrageous Shark Tank pitches on this listing, some would possible have confirmed to be profitable had the entrepreneurs developed their concepts higher. In spite of everything, having an awesome product concept isn’t sufficient to make sure the success of a enterprise. Entrepreneurs at all times need to conduct thorough market, competitor, and viewers analysis. They should check their merchandise’ viability, develop growth methods, and develop complete enterprise plans in the event that they hope to draw prospects and traders.