SAN DIEGO, Calif., March 7, 2023 – FMG Suite, a SaaS firm specializing in advertising and marketing software program and providers for monetary advisors, as we speak introduced the launch of a brand new AI-powered content material personalization engine for social media content material.
This game-changing expertise is a product of a strong mixture of two AI platforms: the Vestorly AI-powered content material curation and compliance platform acquired by FMG in 2022 and OpenAI GPT. Collectively, these platforms enable FMG to offer compliant, one-click personalization of its content material, beginning with social media posts and increasing to emails, weblog posts, video scripts, newsletters, touchdown pages, and extra.
For the reason that Vestorly acquisition, FMG has been engineering GPT to personalize content material by personas, summarize articles, and create partaking social posts. Intensive testing has made it clear that the successful mixture is well-written content material + proprietary GPT prompts + AI compliance screening + human high quality assurance.
“The acquisition of Vestorly, mixed with the advances at OpenAI, have enormously accelerated our efforts to offer customized content material to monetary advisors,” mentioned Dave Christensen, Chief Product Officer. “We’ve at all times envisioned a world the place advisors can leverage our content material library as a place to begin and, with the clicking of a button, customise it to be authentically and uniquely theirs. GPT-3.5 is a disruptor in contrast to something we’ve seen earlier than in advertising and marketing expertise and can probably displace and shift the methods of many companies in our house. FMG has assumed the right place to harness developments in AI and put the ability of content material personalization and automation, throughout each advertising and marketing channel, within the arms of advisors. It’s a really thrilling time!”
The FMG’s new “one-click” AI-powered social media content material engine is at present in Beta and being rolled out to all clients in March. It really works inside the Curator product on our Cellular App to offer a software for advisors to generate customized captions for his or her social media posts based mostly on finest practices set by FMG’s thought leaders, similar to utilizing questions to have interaction readers, together with bullets and emojis, summarizing key factors, and together with hashtags. The long run phases will allow enhanced personalization based mostly on preferences for tone, size, and formatting – in essence, a “digital voice print” that can be added to their profile and may be utilized to any content material on the platform.
Additionally on the roadmap is a characteristic that alerts advisors if their content material could also be flagged by compliance departments. It will assist streamline the evaluate course of and considerably cut back the workload for compliance groups. In time, clients of FMG will be capable to use the “one-click” personalization software for all content material sorts, together with emails, blogs, white papers and e-books, greeting and notice playing cards, and video scripts, making it easy to repurpose and distribute content material throughout channels.
“Content material advertising and marketing is the one undebatable ingredient of profitable monetary advisor advertising and marketing,” mentioned Susan Theder, Chief Advertising and Expertise Officer. “The brand new ‘one-click’ personalization characteristic will allow advisors to create advertising and marketing content material that displays their distinctive voice throughout all channels whereas additionally complying with business laws. I’m excited to assist advisors leverage this development to extend the effectivity and effectiveness of their advertising and marketing efforts.”
About FMG
FMG powers an all-in-one advertising and marketing platform that helps greater than 40,000 monetary advisors and insurance coverage brokers keep related with purchasers and develop their companies. Creating over 200 new items of well timed and genuine content material for its library every month, FMG empowers its clients to execute efficient advertising and marketing campaigns in an environment friendly and compliant method. FMG is rated first in market share and buyer satisfaction by T3 Software program Survey Report and is the recipient of many business awards, together with Greatest Advertising Automation and Social Media Platform. Based mostly in San Diego, CA, with satellite tv for pc places of work nationwide, FMG is a thought chief in combining advertising and marketing finest practices with cutting-edge expertise to offer its clients a aggressive benefit. For extra info on FMG Suite and its progressive advertising and marketing options, please go to www.FMGsuite.com.