Concept Decanter Broadcasts Strategic Partnership with FMG

SAN DIEGO, Calif., March 7, 2024 Concept Decanter, a video advertising and marketing company that helps monetary advisors write, file, produce, and market distinctive, custom-created movies, as we speak introduced a partnership with FMG to carry {custom} movies to the web site platform. 

FMG is the trade’s main monetary advisor web site supplier and not too long ago launched a brand new Premium Web site providing that gives advisors with enhanced customization choices and design assist. Via the partnership, Concept Decanter will now allow FMG’s prospects to file movies within the consolation of their workplace that work completely throughout the specs of their FMG web site. The bundle consists of assist planning, taking pictures, and producing video that may seamlessly combine with all new FMG Premium Web sites. Advisors can use the providing to supply a background video used for the “hero” part of their website or file an “about us” video. For individuals who have an interest, there may be additionally the power to get {custom} story scripting and reside efficiency teaching throughout recording classes. The partnership is designed for advisors who need to modernize their web site and enhance search engine marketing by including {custom} movies and desire a answer that’s each compliant and easy to execute.

“First impressions are lasting, and that’s true on your web site,” stated Concept Decanter Co-founder Laura Garfield. “If you add the eye-catching movement of a {custom} background video to the highest of your homepage, you make a robust, memorable impression … and that goes a great distance!”

“Your web site is your new reception space. It’s the place prospects kind a primary impression and resolve whether or not they need to take the subsequent step,” stated Susan Theder, CMO at FMG. “Video has been confirmed to extend the time guests spend in your website, in addition to enhance conversions. But many advisors don’t know the best way to produce knowledgeable video that’s worthy of being on their public web site, and as soon as they do, they need assistance including and positioning it in one of the best place on their website. That’s why this partnership is such a win-win. We’re excited to make it simpler for advisors to leverage video to raise their model picture to face out from their opponents.”

Create, Interact, and Convert with this Turnkey Resolution

  1. For each current FMG web site prospects and advisors who’re new to the platform, Concept Decanter will ship out a pop-up studio and direct a distant shoot to file {custom} video. The gear features a gentle and two gentle stands, however the centerpiece for the file session is a distant studio app downloaded to the advisor’s telephone. Stay directing and training via the app from an Concept Decanter coach ensures nice photographs are captured.
  2. As soon as the recording is completed, the video clips are uploaded from the advisor’s telephone to Concept Decanter’s staff {of professional} editors. The completed video is delivered to the advisor for evaluation after which to FMG to be constructed into the “hero” spot on the prime of the homepage.
  3. Advisors wanting so as to add an additional {custom} contact to their web site even have the choice to supply a private “About Us” video that can be added to the homepage. The Concept Decanter staff will assist plan, script, file, and edit this video, starring the advisor and the advisory staff. And it’s all achieved remotely!

“With our distant studio, as an alternative of internet hosting a manufacturing crew in your workplace for a day, we’re getting your web site video achieved in 90 minutes,” stated Concept Decanter Co-founder Sharon Gottula. “Advisors have the prospect so as to add studio-quality video to their web sites with out the expense or problem of an on-site shoot.”

About Concept Decanter

Established in 2014 by Laura Garfield and Sharon Gottula, Concept Decanter believes within the energy of video. Garfield is a former broadcast journalist. Gottula has 20+ years {of professional} pictures and multimedia videography expertise. This modern inventive video company not solely helps monetary advisors create participating video content material, but additionally has the trade data to advise on boosting the agency’s and particular person advisors’ video advertising and marketing efforts. From constructing belief with present purchasers and strategic companions, to changing extra prospects to purchasers and rising the enterprise, video is a robust communication software – and Concept Decanter has a perfected a platform and array of service choices that enchantment to any advisor who desires to be seen as probably the most credible, personable authority of their group and/or subject. Along with nurturing shopper relationships and interesting prospects, video additionally has nice search engine and viral sharing advantages. Utilizing Concept Decanter has produced hundreds of movies for advisors via the distant video service, and a whole lot of economic advisors have watched their observe develop whereas saving themselves time, cash, and complications. Study extra at

About FMG

FMG powers an all-in-one advertising and marketing expertise platform designed for monetary advisors and insurance coverage brokers. With fashionable web sites, e-mail and social media instruments, multimedia content material, and extra, FMG’s award-winning advertising and marketing suite makes it straightforward to construct your model, keep in contact with purchasers, and develop your enterprise — all from one platform. Our options resolve probably the most time-consuming advertising and marketing duties, supporting your digital presence so you may deal with what you do finest: serving to your purchasers. With over 40,000 prospects, FMG provides an answer to match your advertising and marketing objectives. Whether or not you’re simply beginning or seeking to broaden your enterprise additional, our experience is exhibiting off yours. Click on right here to study extra.

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